Category: Retail

What an honour to be asked to judge this years textile competition.

Students were challenged to showcase their skills in business, marketing, and merchandising by creating a business concept of a hypothetical new apparel line that redesigns apparel items (leggings, t-shirts, etc.) for children (ages 2-10) with special needs and/or a disability. See the full competition guidelines for more details.

 

It wasn’t easy choosing a winner, but here they are.

 

 

AATCC would like to extend appreciation to the following developers and judges. Without their expertise and assistance, the Competition would not have been possible.

 

Developers:

Muditha Senanayake, Associate Professor at California State Polytechnic University Pomona

Mary Ruppert-Stroescu, Assistant Professor, Design, Housing and Merchandising Oklahoma State University

Sandy Johnson, Director of Sales at Color Solutions International/Dystar

Kerry King, Vice President, R&D at Spoonflower, Inc.

Mark Sunderland, Director Academic Operations/Textile Engineer+ Strategist, Philadelphia University

Mary Brannon, Apparel Technology Coordinator at Fashion Institute of Design & Merchandising

 

Judges:

Alyssa McNamara, Research & Development at Spoonflower, Inc

Claudia Romero, Managing Director at CAPR-STYLE LTD

Craig Crawford, King of Creative at Crawford IT

Emily Coleman, Designer/Merchandise Manager at Jeffries Socks

Kristie Rhodes, Manager, Product Development at Cotton Incorporated

Lauren Dalton, Product Integrity Manager at Zulily

Susan Matter, Product Integrity Manager at Nordstrom Product Group

 

What a swell party it was!

I was terribly honoured to host the SalesForce/Ceturna roundtable for London’s Savile Row last
night

Over dinner in the elegant Mayfair Browns Hotel, we discussed how digital and craftsmanship can partner to drive brand growth and customer engagement.

Digital CRM and meaningful relevant digital communications from London’s bespoke tailors to their global consumers is now expected brand behaviour, however traditional product creation is.

Successful digital storytelling requires authenticity to be effective
at creating brand awareness and sustaining customer loyalty

Savile Row’s authenticity is the stuff digital storytellers dream about.

The partnering of traditional craftsmanship and modern technology is a winning combination.

It was standing room only in Camden tonight at the swell Tom Dixon designed Interchange Triangle for UAL and Centre for Fashion Enterprise‘s 9th Fashion Tech meet up

All of us glamour nerds mingled before and after some thought provoking presentations that included:

 

Matthew Drinkwater, Head of LCF’s Fashion Innovation Agency: The Impossible Cheeseburger (made from plants) Changing perceptions and exciting people through tech

Irene-Marie Seelig, Stella McCartney Sustainability Officer and Kering sustainability award recipient: the Amadou Mushroom “leather” (it feels super soft — like moleskin. Read more in my forthcoming AATCC piece)

Amy Lee, Head of Trends and Insights at Avery Dennisen: transparency and efficiency in the supply chain with RFID, QR codes, and the IOT platform Janala

Dr Kate Goldsworthy of LCF: From paper jackets to regenerated fibres to Bespoke Digital–Collaborative projects produce amazing new Business models

YAK YAK YAK


But my personal highlight was taking “my new best friend” Nancy Johnston, founder of Tengri (sustainable Yak as an alternative to cashmere)  thinking I’d introduce her around — only to have nearly every presenter cite her as one of the best examples of today’s new closed loop sustainable, environmentally and socially responsible businesses in textiles.

Well at least I know all of the right people!

The most exciting thing about the June 2016 Product Innovation Apparel conference in NYCy was the maturity of 3D simulation tools. These are finally finding their place at the beginning of product concept–moving upstream from the consumer end.

Craig Crawford - Product Innovation NYC

Historically these technologies have been used at the end of the product design cycle–used to sell without samples.

Craig Crawford - Product Innovation NYC

But in just a few short months, 3D simulation tech has matured to be easier to use and is, therefore, finding its rightful place at product concept. Why wouldn’t designers and product developers simulate product prototypes BEFORE sample making?

Craig Crawford - Product Innovation NYC

Other exciting showcases included:

-In store Pop-Up Product Customisation tech that lets consumers create one of a kind custom product (think smartphone cases, handbags, t-shirt, water bottles) with an easy and fun to use CAD step-and-repeat software that drives dye sublimation printers to print onto product while the consumer waits.
-Manufacture New York’s incubator that is making Brooklyn the new innovation hub giving Manhattan’s garment centre a run for its money.
-A Mobile PLM platform that is independent of the enterprise PLM mothership. Integration and ingenuity enabling the product and textile design and development teams to be true mobility at work.

Last week (June 20-26) was London tech week and it all kicked off with a Fash tech curated exhibit near Old street, at The Yard in Shoreditch.

Digital knit wear designer Brooke Roberts was curator.

Tech should be transparent, she explained while waking me through her digital produced knitwear that take their patterns from MRI brain scans and CAT brain wave images.

IMG_2676

The first truly drapable 3D printed dress by Modeclix was on display. Made of polymer, the dress is assembled by snapping each tiny printed piece together — a modern day chain mail. Swarovski crystals snap onto some of the parts allowing the dresses to me creates i. A variety of styles, colour, patterns and sparkle.

IMG_2680 IMG_2645

 

For me the best blend of physical and digital was the hologram topped mannequin by Headworks. The bottom is a standard visual merchandising mannequin, but the top is a hologram that can be programmed to recognize faces and response. Additionally it can collect data on shopper interactions within the store

Augmented Reality by Village took viewers onto the runway in a completely immersive 360 way. “Being there” storytelling in a very chic way

FullSizeRender

The first 3D printed robot ‘InMoov Robot‘ donned a Muslin dress that a variety of different gowns were projected onto. The robot can react to voice commands and is interactive with consumers

But by far singer song writer Beatie Wolfe stole the show when she took the stage and performed in her musical jacket.

The jacket was made by the same Saville row tailors who stitches for The Rolling Stones and David Bowie and the bespoke woven fabric literally took its pattern from the sound waves of beatie’s recording of “take me home”. An NFC chip embedded in the back of the jacket triggers the song to play on anyone’s smartphone lucky enough to be near her!

Her album montage square is an homage to many of rock and rolls greats and was recorded in the former residence of John Lennon. Each cd is packed with a deck of cards “liner notesl also embedded with NFC chips that when touched to a smartphone triggers the song to play.

Screen Shot 2016-06-24 at 15.23.30 Screen Shot 2016-06-24 at 15.25.42 Screen Shot 2016-06-24 at 15.24.55 Screen Shot 2016-06-24 at 15.26.38

Physical and digital beautiful blended with art and storytelling.

What a day!  So honoured to have participated in the M&S marketing teams away day In Touch with Darren Turrell of estudio

From motivational speaker Nigel Risner to Ogilvy and Mather Vice Chairman and advertising guru Rory Sutherland, the day was packed with words to live by:

“If you’re in the room, be in the room,” advised Risner

“You can’t solve south London problems with north London maps,” quipped Sutherland as he urged the audience to understand the customer’s psychological relationship with the brand.

IMG_4464

Which animal are you?  It’s not important explained Risner. What is important is to recognise it’s all a zoo and we need to talk to all of the animals.  We are all zookeepers.  No kidding!

The day also featured an exhibit area filled with interactive tech to inspire the teams to think about the store and customer experience of the future:

IMG_4466 IMG_4500 IMG_4499

Darren had a go at graffiti, taking him back to his youth as a graffiti artist!

 

www.embryo-s.com

 

Drapers Awards

 

What a fun night!

Host Joanna Lumley celebrating 25 years of Absolutely Fabulous at the Drapers 25th awards ceremony

IMG_4877
We didn’t win the glow stick challenge but my host table K3 technologies dubbed me Mayor of London Drapers with this Ab Fab necklace:

IMG_4881

Congratulations to all the winners but I am especially pleased that M&S and Ted Baker won since we are playing together here in London!

_ukt5105-retailer-of-the-year-consumer-choice-award

M&S receiving their Consumer Choice award for Fashion Retailer of the Year

Ted Baker receiving their Fashion Retail Business of the Year Award

It seemed like the church of PLM at the swell and quirky Sanderson hotel on November 20th as I evangelised about mobile PLM and interviewed Flis Leverton on Ted Baker’s recent PLM journey!

IMG_4713 IMG_4712

So inspiring to talk to brands Jimmy Choo, LK Bennet, Tesco and Superdry about their PLM endeavours

We are truly changing the industry as PLM technologies are FINALLY entering the 21st Century!

And if you think that’s mad, just look at the Mad Hatters Alice in Wonderland afternoon tea we enjoyed after the industry event!

IMG_4719 IMG_4720

Which look is right for me?

Which look is right for me?

From Blippar to Oculus Rift to Make up Genius, the future of Augmented Reality in Fashion and Retail was explored in a fun, relevant and engaging way.
IMG_4443
Left to right:
Matthew Drinkwater, LCF Fashion Innovation Agency
Jonathan Chippendale, Holition
Mikela Eskenazi, Blippar
moderator Lynne Murray
Mária Rakušanová, Samsung