Category: Infrastructure

I didn’t try to find Augmented Reality; it just found me!

This week’s theme has been Augmented Reality–All randomly

Which means to me, AR is coming of age and increasingly important

It started Monday at charity:water’s UK launch. I love this American based charity. charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. As they enter their 10th year, they have funded 19,819 water projects in 24 countries helping 6.1 million people.

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At the UK launch, oculus rift was used to provide a 360 immersive experience into 13-year-old Selam’s village life in Northern Ethiopia. More than a glimpse into her village and life there, you are transported; to empathize with her and her people. In the end, you feel the thrill of the water geyser rising up as the drill taps Into the underground water reserve.

Wow, who knew AR could be an empathy machine!

On Tuesday a Shea Collins, a marketing and branding colleague and I played with Interactive AR at Somo.

We manipulated objects in 3D–Pretty cool

And then Thursday I had lunch with Charly Leven of the agency Happy finish and via AR I was fully immersed in a world that few until now can understand. I could feel what it’s like to be Autistic.

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Later we romped through Rihanna’s bedroom!

It appears to me that AR has finally found a use case: Immersive storytelling. AR is indeed a gateway to emotional storytelling

PS that day ended at the Worship Street `Whistle Shop were I was served—wait for it: the Augmented Martini! A dry martini with a gelatine ball that as it melts it augments the dry into a dirty martini. Ahhhh.

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It seemed like the church of PLM at the swell and quirky Sanderson hotel on November 20th as I evangelised about mobile PLM and interviewed Flis Leverton on Ted Baker’s recent PLM journey!

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So inspiring to talk to brands Jimmy Choo, LK Bennet, Tesco and Superdry about their PLM endeavours

We are truly changing the industry as PLM technologies are FINALLY entering the 21st Century!

And if you think that’s mad, just look at the Mad Hatters Alice in Wonderland afternoon tea we enjoyed after the industry event!

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For this zone 1 tech savvy Londoner, getting to the London ExCel center seemed to be the hardest part of this day long event: honestly San Francisco seemed closer! But for many of the attendees, I suspect that the concepts the SalesForce teams and clients presented were more challenging.

 

Customer centric retail was the clear theme throughout the day. And in today’s economy with many retailers competing for the same consumer wallet, it makes sense that personalized product assortments and personalized retail experiences for every consumer will become best practice.

 

A daunting journey for many retailers who are only beginning to “think digital.”

Indeed omnichannel is still a heady challenge for most (and not surprising since ecommerce started as a separate silo for so many established brands).

 

As Coca-Cola’s Erfrischungsgetränke AG CEO Ulrik Nehammer told us, “The most dangerous place to make a decision is in the office. Make decisions at the point where it matters,” Nehammer admits to running his business off of his phone.

 

With the release of the Apple Watch and Salesforce’s suite of watch apps, can running our businesses off of our wrists be next?

Salesforce: Run your business from your wrist

While waiting for the tube recently, I received a text from O2 about free underground Wi-Fi. So I tried to register to get online, but was denied access until I went to the nearest hotspot.  The nearest hotspot? The local pub!

Furthering my annoyance, their online billing system is not easy to navigate or read bill details.  In fact, it’s so bad, that after several failed attempts to open my bill on mobile, a phone call with one of their workers led her to conclude “it’s easier to just mail you your bill!”

How can a mobile network provider afford to be so NOT mobile-otpimized?