Category: Fashion

Sanj Suran of Tiger Heart knows what it takes to pull together an interesting conversation.

What an honour to join Amalia Agathou of 18 Havas UK, Sel-Vin Kuik of Smack Digital, and Marija Butkovic of Women of Wearables in conversation about the ever-evolving relationship between Humans and Technology.

Our conclusions:  The convergence of tech from all sectors is creating new opportunities for Retail (operationally and external facting). Consumers will always make tech their own.  Data is the new gold dust.  Retailers are struggling to move as quickly as consumer expectations change.

What a day, what a conference!

Delighted to have had the opportunity to share insights on BioMetrics, Big Data, and IOT from Hitachi’s arsenal of global tech, now aimed at improving Retail Operations and Customer Experience.

Maureen Hinton provided GlobalData’s insights.  Shell Oil delivered an illuminating insight to mobile tech for the busy driver.  Holland and Barrett explained how customer insights drive loyalty.

If only the San Pellegrino folks had been present to really understand this!



What an honour to be asked to judge this years textile competition.

Students were challenged to showcase their skills in business, marketing, and merchandising by creating a business concept of a hypothetical new apparel line that redesigns apparel items (leggings, t-shirts, etc.) for children (ages 2-10) with special needs and/or a disability. See the full competition guidelines for more details.


It wasn’t easy choosing a winner, but here they are.



AATCC would like to extend appreciation to the following developers and judges. Without their expertise and assistance, the Competition would not have been possible.



Muditha Senanayake, Associate Professor at California State Polytechnic University Pomona

Mary Ruppert-Stroescu, Assistant Professor, Design, Housing and Merchandising Oklahoma State University

Sandy Johnson, Director of Sales at Color Solutions International/Dystar

Kerry King, Vice President, R&D at Spoonflower, Inc.

Mark Sunderland, Director Academic Operations/Textile Engineer+ Strategist, Philadelphia University

Mary Brannon, Apparel Technology Coordinator at Fashion Institute of Design & Merchandising



Alyssa McNamara, Research & Development at Spoonflower, Inc

Claudia Romero, Managing Director at CAPR-STYLE LTD

Craig Crawford, King of Creative at Crawford IT

Emily Coleman, Designer/Merchandise Manager at Jeffries Socks

Kristie Rhodes, Manager, Product Development at Cotton Incorporated

Lauren Dalton, Product Integrity Manager at Zulily

Susan Matter, Product Integrity Manager at Nordstrom Product Group


What a swell party it was!

I was terribly honoured to host the SalesForce/Ceturna roundtable for London’s Savile Row last

Over dinner in the elegant Mayfair Browns Hotel, we discussed how digital and craftsmanship can partner to drive brand growth and customer engagement.

Digital CRM and meaningful relevant digital communications from London’s bespoke tailors to their global consumers is now expected brand behaviour, however traditional product creation is.

Successful digital storytelling requires authenticity to be effective
at creating brand awareness and sustaining customer loyalty

Savile Row’s authenticity is the stuff digital storytellers dream about.

The partnering of traditional craftsmanship and modern technology is a winning combination.

It was standing room only in Camden tonight at the swell Tom Dixon designed Interchange Triangle for UAL and Centre for Fashion Enterprise‘s 9th Fashion Tech meet up

All of us glamour nerds mingled before and after some thought provoking presentations that included:


Matthew Drinkwater, Head of LCF’s Fashion Innovation Agency: The Impossible Cheeseburger (made from plants) Changing perceptions and exciting people through tech

Irene-Marie Seelig, Stella McCartney Sustainability Officer and Kering sustainability award recipient: the Amadou Mushroom “leather” (it feels super soft — like moleskin. Read more in my forthcoming AATCC piece)

Amy Lee, Head of Trends and Insights at Avery Dennisen: transparency and efficiency in the supply chain with RFID, QR codes, and the IOT platform Janala

Dr Kate Goldsworthy of LCF: From paper jackets to regenerated fibres to Bespoke Digital–Collaborative projects produce amazing new Business models


But my personal highlight was taking “my new best friend” Nancy Johnston, founder of Tengri (sustainable Yak as an alternative to cashmere)  thinking I’d introduce her around — only to have nearly every presenter cite her as one of the best examples of today’s new closed loop sustainable, environmentally and socially responsible businesses in textiles.

Well at least I know all of the right people!

The most exciting thing about the June 2016 Product Innovation Apparel conference in NYCy was the maturity of 3D simulation tools. These are finally finding their place at the beginning of product concept–moving upstream from the consumer end.

Craig Crawford - Product Innovation NYC

Historically these technologies have been used at the end of the product design cycle–used to sell without samples.

Craig Crawford - Product Innovation NYC

But in just a few short months, 3D simulation tech has matured to be easier to use and is, therefore, finding its rightful place at product concept. Why wouldn’t designers and product developers simulate product prototypes BEFORE sample making?

Craig Crawford - Product Innovation NYC

Other exciting showcases included:

-In store Pop-Up Product Customisation tech that lets consumers create one of a kind custom product (think smartphone cases, handbags, t-shirt, water bottles) with an easy and fun to use CAD step-and-repeat software that drives dye sublimation printers to print onto product while the consumer waits.
-Manufacture New York’s incubator that is making Brooklyn the new innovation hub giving Manhattan’s garment centre a run for its money.
-A Mobile PLM platform that is independent of the enterprise PLM mothership. Integration and ingenuity enabling the product and textile design and development teams to be true mobility at work.

Last week (June 20-26) was London tech week and it all kicked off with a Fash tech curated exhibit near Old street, at The Yard in Shoreditch.

Digital knit wear designer Brooke Roberts was curator.

Tech should be transparent, she explained while waking me through her digital produced knitwear that take their patterns from MRI brain scans and CAT brain wave images.


The first truly drapable 3D printed dress by Modeclix was on display. Made of polymer, the dress is assembled by snapping each tiny printed piece together — a modern day chain mail. Swarovski crystals snap onto some of the parts allowing the dresses to me creates i. A variety of styles, colour, patterns and sparkle.

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For me the best blend of physical and digital was the hologram topped mannequin by Headworks. The bottom is a standard visual merchandising mannequin, but the top is a hologram that can be programmed to recognize faces and response. Additionally it can collect data on shopper interactions within the store

Augmented Reality by Village took viewers onto the runway in a completely immersive 360 way. “Being there” storytelling in a very chic way


The first 3D printed robot ‘InMoov Robot‘ donned a Muslin dress that a variety of different gowns were projected onto. The robot can react to voice commands and is interactive with consumers

But by far singer song writer Beatie Wolfe stole the show when she took the stage and performed in her musical jacket.

The jacket was made by the same Saville row tailors who stitches for The Rolling Stones and David Bowie and the bespoke woven fabric literally took its pattern from the sound waves of beatie’s recording of “take me home”. An NFC chip embedded in the back of the jacket triggers the song to play on anyone’s smartphone lucky enough to be near her!

Her album montage square is an homage to many of rock and rolls greats and was recorded in the former residence of John Lennon. Each cd is packed with a deck of cards “liner notesl also embedded with NFC chips that when touched to a smartphone triggers the song to play.

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Physical and digital beautiful blended with art and storytelling.

Delighted to have been part of the creative industry round table dinner/discussion on the role of art in fostering social change

Held at Second Home amazing new collaborative workspace in Shoreditch–the dinner was by Jago and champagne by Laurent-Perrier . In addition Our/London provided some wicked craft vodka.


The discussion led by Mario Testino+ CEO Suki Larson was indeed reaffirming that what we do in fashion and art stimulates deign thinking and social reform

And I was thrilled that Suki and the team got me a coveted copy of Mario’s book documenting and celebrating his native Peru


His non profit culture organisation Mate opened in Lima Peru in 2012 is a testament to this

And I was thrilled to meet the lovely Marianne Magnin, founder of the Cornelius arts foundation whose work is devoted to exploring the transformative power of art

Water, food, literacy, art. The cornerstones of man’s evolution

Which look is right for me?

Which look is right for me?

From Blippar to Oculus Rift to Make up Genius, the future of Augmented Reality in Fashion and Retail was explored in a fun, relevant and engaging way.
Left to right:
Matthew Drinkwater, LCF Fashion Innovation Agency
Jonathan Chippendale, Holition
Mikela Eskenazi, Blippar
moderator Lynne Murray
Mária Rakušanová, Samsung