November 2015

What a day!  So honoured to have participated in the M&S marketing teams away day In Touch with Darren Turrell of estudio

From motivational speaker Nigel Risner to Ogilvy and Mather Vice Chairman and advertising guru Rory Sutherland, the day was packed with words to live by:

“If you’re in the room, be in the room,” advised Risner

“You can’t solve south London problems with north London maps,” quipped Sutherland as he urged the audience to understand the customer’s psychological relationship with the brand.

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Which animal are you?  It’s not important explained Risner. What is important is to recognise it’s all a zoo and we need to talk to all of the animals.  We are all zookeepers.  No kidding!

The day also featured an exhibit area filled with interactive tech to inspire the teams to think about the store and customer experience of the future:

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Darren had a go at graffiti, taking him back to his youth as a graffiti artist!

 

www.embryo-s.com

 

Drapers Awards

 

What a fun night!

Host Joanna Lumley celebrating 25 years of Absolutely Fabulous at the Drapers 25th awards ceremony

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We didn’t win the glow stick challenge but my host table K3 technologies dubbed me Mayor of London Drapers with this Ab Fab necklace:

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Congratulations to all the winners but I am especially pleased that M&S and Ted Baker won since we are playing together here in London!

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M&S receiving their Consumer Choice award for Fashion Retailer of the Year

Ted Baker receiving their Fashion Retail Business of the Year Award

It seemed like the church of PLM at the swell and quirky Sanderson hotel on November 20th as I evangelised about mobile PLM and interviewed Flis Leverton on Ted Baker’s recent PLM journey!

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So inspiring to talk to brands Jimmy Choo, LK Bennet, Tesco and Superdry about their PLM endeavours

We are truly changing the industry as PLM technologies are FINALLY entering the 21st Century!

And if you think that’s mad, just look at the Mad Hatters Alice in Wonderland afternoon tea we enjoyed after the industry event!

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Which look is right for me?

Which look is right for me?

From Blippar to Oculus Rift to Make up Genius, the future of Augmented Reality in Fashion and Retail was explored in a fun, relevant and engaging way.
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Left to right:
Matthew Drinkwater, LCF Fashion Innovation Agency
Jonathan Chippendale, Holition
Mikela Eskenazi, Blippar
moderator Lynne Murray
Mária Rakušanová, Samsung
Me judging at the hackathon!

Me judging at the hackathon!

Loved being a judge at Adpreneurs & Product Hunt hackathon which urged young entrepreneurs into becoming real founders! As the Adpreneurs tagline goes: “Make shit happen”!

Kick off shot with Nicole and Richard

Kick off shot with Nicole and Richard

Second place winners Sign with trophy printed by 3D company My mini factory

Second place winners Sign with trophy printed by 3D company My mini factory

Click here for The Drum’s article and more info on the winners!