For this zone 1 tech savvy Londoner, getting to the London ExCel center seemed to be the hardest part of this day long event: honestly San Francisco seemed closer! But for many of the attendees, I suspect that the concepts the SalesForce teams and clients presented were more challenging.
Customer centric retail was the clear theme throughout the day. And in today’s economy with many retailers competing for the same consumer wallet, it makes sense that personalized product assortments and personalized retail experiences for every consumer will become best practice.
A daunting journey for many retailers who are only beginning to “think digital.”
Indeed omnichannel is still a heady challenge for most (and not surprising since ecommerce started as a separate silo for so many established brands).
As Coca-Cola’s Erfrischungsgetränke AG CEO Ulrik Nehammer told us, “The most dangerous place to make a decision is in the office. Make decisions at the point where it matters,” Nehammer admits to running his business off of his phone.
With the release of the Apple Watch and Salesforce’s suite of watch apps, can running our businesses off of our wrists be next?